Food Banks – Wall

Brand activation to increase awareness, get more donations and explain all the missions Food Banks do in Belgium.

To achieve those goals we built a giant wall on one of the most busiest places of Brussels, “la place de la Monnaie”.

We used apples to write the campaign’s catchphrase on this giant wall and the idea was that all the pedestrians passing by the wall could come and take an apple.

Then, our hostesses explained to them all the missions that Food Banks are involved with and asked if they wanted to contributed by making a donation.

The donation system was very simple, you just needed to text ” FOOD” to this number: 3060.

Coproduction with Emakina Brussels