Nespresso Trade Event – Atelier

In February 2020, we invited Nespresso sellers (Mediamarkt, Krefel,…) to Kattebroek to see first-hand the Atelier machine that would soon be on the market.

During the four-day event, we had up to 150 guests a day who came to discover the new machine as well as the recipes that this machine can create. For this occasion, we separated the event venue in three different zones. Since the new machine is called « Atelier » we gifted the guests with an « Atelier » apron for them to discover the new coffee appliance.

The first zone showed the machine and the Nespresso team explained the various functions of the machines. Zone number two was a workshop for the guests to discover recipes this coffee machine could make. The room had a « milky » aura to it since the Atelier mainly proposes milk-based coffees. The last zone gave explanation about the sustainability actions Nespresso is taking. Therefore, we decorated it with plants and a green wall. Questions about the Atelier machine, Nespresso coffee and sustainability were asked through a wheel of fortune activity that was organized for the guests to win fun prizes!

We also planned for an artist to paint during the event, he painted a total of four different canvases with coffee around the new Nespresso machine, Atelier.

We also provided the guest with an amusing activity: a coffee printer. This meant that guests could take a selfie of themselves and have it printed on their coffee !

We also provided an augmented reality animation for the guests to have a look at the coffee machine virtually on their phones. This function allowed them to check out the machine and click on different functions to read more about it.